For my next (engineering) trick: Minimizing TCO with distributed SQL

SQL has been a widely adopted lingua franca for data management for decades due to its rich functionality and strong consistency guarantees. However, as businesses scale, traditional SQL databases face challenges such as maintaining global transactional consistency and resilience in the face of growing transaction volumes. Distributed SQL databases are redefining what's possible by combining the benefits of traditional SQL with the scalability and resilience of NoSQL databases. CockroachDB, a distributed SQL database, is designed to handle modern demands such as 24/7 availability, instant scaling up and down, and regular maintenance without downtime. By leveraging technologies like multi-version concurrency control, admission control, and rolling upgrades, CockroachDB provides inherent resilience, allows for online schema changes, and enables businesses to scale with their needs, making it an attractive solution for global-scale businesses.