Cockroach Labs and Kindred Group plc have partnered to develop a next-generation global online gaming platform, leveraging CockroachDB to address Kindred's need for synchronized, multi-continent data centers to improve global user experience and reduce latency, especially in fast-paced betting markets. This collaboration is not a standard vendor-client relationship; rather, it is a strategic partnership where both parties influence the product's development to fit Kindred's specific needs while contributing to CockroachDB's evolution. Kindred's CTO, Marcus Smedman, highlights the uniqueness of CockroachDB's approach, which stands out in the market and aligns well with Kindred's growth ambitions. The partnership, which developed over time through mutual learning and understanding of each other's operational dynamics, aims to deliver substantial benefits for both companies as they navigate the challenges and opportunities of working with startup innovations.