Tribal Credit aims to fill the gap left by traditional financial services for startups and SMBs by providing a scalable, globally distributed platform for agile online payments. Initially built on SQL Server and MySQL, the company faced challenges in scaling without increasing manual labor or tech debt, especially as demand grew during the pandemic. To meet these needs, Tribal Credit adopted CockroachDB for its ability to automate scaling, replicate data across regions, and maintain SQL compatibility, which facilitated their transition to a microservices architecture. This change allowed them to efficiently expand into new markets, including Latin America, while maintaining high availability and data consistency crucial for handling financial transactions. As they plan to enter additional regions like Chile, Colombia, Peru, and Brazil, the company continues to leverage CockroachDB's distributed capabilities to support their ambitious growth strategy and ensure service reliability.