Steve Jobs' three-step plan for success is that a contrarian idea must be proven right and executed massively. This concept resonated with Cloudsmith's co-founder and CEO Alan as the company built its Software Supply Chain Management (SSCM) platform, initially facing challenges in popularizing this issue. However, after identifying a strong go-to-market leader, Glenn Weinstein, who had a history of success growing startups and serving the software development community, Cloudsmith was able to execute on its vision with renewed momentum. The company's bold move paid off as Glenn joined within four months, bringing his exceptional people skills, awareness, and positive attitude to the team, positioning Cloudsmith for long-term growth and success.