Cloudflare Zaraz launches new privacy features in response to French CNIL standards

The French national data protection authority, CNIL, has published guidelines for GDPR-compliant use of Google Analytics and similar marketing tools. In response to this, Cloudflare introduced new privacy features for its Zaraz service that help organizations protect end user privacy while using these tools. These features include removing URL query parameters, hiding originating IP addresses, clearing user agent strings, and removal of external referrers. The guide provided by Cloudflare outlines the steps to set up Google Analytics with these new privacy features.