Cloudflare is empowering content creators by introducing AI Crawl Control, a tool that allows them to manage how AI systems access their content, moving beyond blocking to facilitating communication and licensing opportunities. The tool, which evolved from the AI Audit tool, is now generally available and enables content creators to use customizable HTTP 402 status codes to negotiate terms with AI crawlers. This approach provides content creators with control over their content's usage while opening new monetization avenues and creating direct channels for licensing negotiations. The introduction of AI Crawl Control reflects a market shift toward collaboration between content creators and AI companies, emphasizing the importance of structured communication for content licensing and monetization in the age of AI.