A look at Internet traffic trends during Super Bowl LVIII

The article discusses the impact of Super Bowl LVIII on internet traffic, focusing on advertisements, food delivery services, social media, sports betting, and local trends in Kansas City and San Francisco. It highlights that while URLs are less common in ads, they still drive significant traffic to associated websites. Food delivery app traffic remained constant during the game, with a spike when the DoorDash advertisement aired. Social media saw increased activity during major plays and halftime show. Sports betting site traffic remained above baseline throughout the game except for halftime. The article also notes that email threats related to Super Bowl/football, sports media/websites, sports gambling, and food delivery rose in the weeks leading up to the event.

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