Publishers and content creators are transitioning from traditional keyword-based search to AI-driven conversational search to meet changing user expectations, as exemplified by AI systems like Copilot and ChatGPT. This shift is supported by Microsoft's open project NLWeb and Cloudflare's AutoRAG infrastructure, which together enable websites to offer natural-language query capabilities, transforming them into AI-ready platforms. NLWeb defines a standard protocol for conversational access, while AutoRAG manages retrieval and continuous indexing of website content, allowing both human users and AI agents to interact with site data seamlessly. This new model not only enhances user engagement but also opens up potential monetization opportunities for publishers by fostering more direct interactions within their own branded environments. Cloudflare's integration simplifies the process for website owners, offering a "one-click" solution to make their sites conversational, thereby positioning websites as first-class data sources and paving the way for future advancements in web interaction.