How the UEFA Euro 2024 football games are impacting local Internet traffic

The UEFA Euro 2024 tournament has been found to significantly impact Internet traffic in European countries with national teams participating. On average, traffic dropped by 6% during games in these nations. Countries such as the Netherlands, Turkey, Belgium, Croatia, Slovakia, Serbia, and host Germany experienced a significant decrease in HTTP requests during their national team matches, with some countries experiencing a drop of at least 12%. Traffic to social media services usually goes up during half-time and before and after these games. Internet traffic tends to decrease for websites related to productivity tools, business and financial services during Euro 2024 games.

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