Euro 2024’s impact on Internet traffic: a closer look at finalists Spain and England

The UEFA Euro 2024 significantly impacts Internet traffic across participating European nations, with major drops in traffic during games broadcast on national TV channels. Spain experienced its most significant drops in Internet traffic during matches against major teams and former champions such as Italy, Germany, and France. In contrast, England's games had crucial moments towards the end, leading to the largest traffic reductions in the UK, especially during the knockout stages. The finalist countries, Spain and England, show distinct patterns of high viewer engagement during key matches.