Google's business model, which relied on copying content from creators in exchange for sending them traffic, is changing as AI takes over the web. The number of searches on Google is declining, and users are turning to AI systems like ChatGPT to answer questions. Google has added features like answer boxes and AI Overviews that provide answers without leaving the site, making it harder for content creators to get traffic and value from their work. In contrast, AI tools like OpenAI and Anthropic make it even more difficult for creators to generate value from their content. To address this, Cloudflare is launching a new initiative on "Content Independence Day" to block AI crawlers unless they pay creators for their content and create a marketplace where creators can come together with AI companies to value content based on its knowledge-furthering potential rather than traffic generation. This change aims to facilitate a new golden age of high-value content creation and learn from the web's past successes while improving its future. Cloudflare is playing a key role in helping build a better Internet by supporting content creators' demand for value for their work.