Human Native is joining Cloudflare

Cloudflare has announced the acquisition of Human Native, a UK-based AI data marketplace, to advance the transformation of multimedia content into structured, searchable data. This partnership aims to enhance AI development by offering high-quality, fully licensed data, moving away from unregulated data scraping. Human Native has helped clients, such as a UK video AI company, to achieve better results by using their curated data. The acquisition aligns with Cloudflare's vision to allow content creators more control over how their content is accessed and used by AI systems. With initiatives like AI Crawl Control and Pay Per Crawl, Cloudflare aims to empower content owners to decide how their content is utilized. The collaboration also focuses on developing new economic models for the Internet, including machine-to-machine transactions, through the creation of the x402 Foundation in partnership with Coinbase. The integration of Human Native's expertise is expected to accelerate the development of new tools and models, ensuring that the Internet remains open, fair, and sustainable in the era of AI.