Google has launched a direct integration of its Google Tag Gateway for Advertisers, allowing website owners to serve tags without maintaining a separate server. This integration uses Cloudflare's infrastructure and simplifies the setup process, providing better measurement signals and campaign performance. The feature is free and can be enabled through the Google tag console or the Cloudflare dashboard. It combines Cloudflare's security and performance capabilities with Google Tag Manager's ease of use, making it a seamless experience for advertisers. The integration improves performance and measurement accuracy by routing requests through the website's domain, creating first-party cookies, and simplifying the setup process. To get started, users can find detailed instructions on the Cloudflare website or navigate to the Engagement Tab in the Cloudflare dashboard.