Cloudflare is transitioning to a model where nearly all of its features will be accessible to any customer, irrespective of whether they have an enterprise account. This shift begins by making Single Sign-On (SSO) available to all users, eliminating the need for sales consultations or contracts. The company aims to democratize access to its advanced tools, traditionally reserved for enterprise customers, in order to enhance Internet security and user experience across all customer tiers. This change addresses a historical divide where powerful features were limited to larger companies, and it encourages Cloudflare's product teams to ensure features are user-friendly from the outset. While some features, due to technical or legal constraints, may remain exclusive, Cloudflare is committed to simplifying its billing and access processes to enhance customer experience. The company is also introducing options like GitHub as a social login provider, and it plans to continue updating users as more features become broadly available. This initiative aligns with Cloudflare's mission to build a better Internet by making top-tier tools accessible to all.