In AI Week 2025, Cloudflare unveiled a series of initiatives to help businesses harness AI's potential while maintaining control and safety. The event highlighted four key areas: securing AI environments, protecting original content, enabling developers to build secure AI experiences, and enhancing Cloudflare's capabilities through AI. The company introduced new features like AI prompt protection and AI Crawl Control, and enhanced tools like Cloudflare CASB, to manage AI usage and content security. Cloudflare also expanded its AI infrastructure with AI Gateway, Infire inference engine, and Omni platform to optimize AI model deployment. The week concluded with promises of future developments and a video recap featuring Kenny Johnson and João Tomé.