An early look at Thanksgiving 2022 Internet trends

On Thanksgiving Day 2022, US Internet traffic dropped by 13% during dinner time compared to the week before. This drop was observed between 21:00 and 01:00 UTC (translated to East Coast as 16:00-20:00 EST and West Coast as 13:00-17:00 PST). After dinner, traffic increased by 15% compared to the day before. On Black Friday morning, traffic was growing ~16% more than on Thanksgiving Day. Mobile devices were responsible for an average of 55% of Internet traffic in the US on Thanksgiving Day, making it the day with the highest mobile predominance in November. E-commerce DNS query trends showed a clear dip during Thanksgiving dinner, with 13% less traffic than the previous week at 17:00 EST. Japan also experienced an impact on its Internet traffic due to Labor Thanksgiving Day, with a peak of 60% higher traffic than in the previous week.