Area 1 Security Announces the Most Spoofed Brand of 2021: WHO is Back Again?

In 2021, the World Health Organization (WHO) was the most impersonated brand in phishing campaigns, with over 8.5 million phishing emails blocked by Area 1 Security. This marks WHO's second consecutive win as the back-to-back winner of Area 1’s “ophishal” March Hackness title. Amazon ranked as the runner-up, being impersonated in over 3.2 million phishing emails. Brand phishing continues to be a significant issue for many organizations due to attackers' ability to establish new domains and exploit trusted infrastructure. Advanced detection techniques such as massive-scale web crawling and pattern analytics can help identify phishing campaigns before they reach the inbox.