Clerk has introduced a new, simplified pricing structure aimed at reducing costs and enhancing accessibility for developers building production-grade applications. The revised pricing includes a generous offer of 10,000 free monthly active users (MAUs) across all plans, ensuring users are not charged for those who churn within the first day. The new structure features "Free," "Pro," and "Enterprise" plans, with the Pro plan starting at $25 per month and offering customizable features such as custom session duration and password complexity requirements. Additionally, Pro add-ons tailored to specific business needs are available, enhancing authentication, organization, and administration capabilities. Existing customers can remain on their current plans but are encouraged to evaluate potential savings under the new pricing. Overall, Clerk's pricing overhaul is designed to lower the barrier to application development, reflecting its commitment to the developer community by making authentication services increasingly affordable and straightforward.