The text emphasizes the importance of distinguishing between core and non-core development elements to enhance product velocity in a software-centric environment. It proposes a framework to identify non-core aspects by asking three critical questions: whether the service provides an innovation tailwind, can be substituted by another supplier, or offers a neutral to incremental experience improvement for customers. The discussion underscores the value of outsourcing non-core services to leverage specialist innovations and maintain a competitive edge, emphasizing the benefits of optionality and reduced technical debt. By consistently applying this framework to product decisions, companies can develop process power, defined as the ability to maintain faster product velocity and lower costs over time, thereby achieving a sustained competitive advantage.