The article emphasizes the necessity of a strategic approach in today's software-driven economy, where leveraging software alone no longer provides a competitive edge. It highlights the importance of product velocity—rapidly developing and iterating on products—to gain an advantage over competitors. This involves focusing on core developments that directly impact the business's differentiation in the market while outsourcing non-core tasks to optimize productivity and maintain focus. The strategy aligns with thoughts from industry leaders, suggesting that speed and efficiency in the development process allow for greater innovation and reduced costs of experimentation, thus positioning businesses to excel in a competitive landscape. The next part of the article will delve into distinguishing core from non-core development and the role of thoughtful outsourcing.