As companies increasingly adopt freemium and self-service models, managing inbound leads efficiently poses a significant challenge, prompting the development of business intelligence APIs to streamline lead qualification. These REST APIs provide detailed person and company information using email addresses or domain names, enhancing the ability to target qualified customers. The recent integration with Salesforce allows automatic research on new leads, embedding comprehensive data directly into the lead object, thus aiding sales teams in quicker qualification and conversion processes. Additionally, the company has announced a $2 million Seed Round led by SV Angel and First Round Capital, with contributions from prominent investors, and expanded its team with new hires to drive growth and sales.