Account Based Marketing (ABM) is broadly defined as a strategic approach that aligns sales and marketing efforts toward pre-defined target accounts, yet interpretations vary widely among marketers and sales leaders. Traditional ABM involves prioritizing a list of target accounts, aligning marketing KPIs with sales goals, and using personalized outreach methods such as targeted events and enterprise-level SaaS tools. However, companies like Segment, Slack, and Atlassian have advanced beyond traditional ABM by leveraging data and automation to provide personalized experiences for all prospects, including those not on the initial target list. This approach, sometimes referred to as ABM at Scale, Programmatic ABM, or data-driven marketing, enables marketing teams to support sales across a broader range of potential accounts without significantly expanding their salesforce. Techniques employed in this scaled-ABM strategy include automated lead generation, targeted website chat, personalized email campaigns, and dynamic website content personalization based on visitor data. These innovations allow businesses to differentiate between high-value and lower-value visitors while delivering personalized and satisfying buying experiences.