Reveal is a new product by Clearbit designed to de-anonymize web traffic by identifying company data based on IP addresses, offering unprecedented insight into typically anonymous site visitors. This innovative product leverages a unique dataset that includes both large and small private company IPs, previously obscured by internet service providers, and combines it with over 50 company enrichment attributes. Having been refined with feedback from over 40 pre-release customers and tested on high-traffic sites like Slack and Zendesk, Reveal is touted as a best-in-class solution. It is integrated with Google Analytics and available via API, enabling marketers to identify company visitors, determine conversion statistics, personalize site experiences, and serve dynamic ads based on visitor behavior and firmographics. Clearbit emphasizes that personalized web experiences enhance customer interactions, and they regard Reveal as a powerful tool for marketers aiming to optimize customer journeys.