Real-time account based alerting comes to Salesforce

Clearbit has introduced a new real-time ABM alerting feature to its Salesforce integration, enhancing its capability to provide valuable insights for sales teams. This addition allows Clearbit Reveal to identify companies behind anonymous website traffic and integrate this data into Salesforce CRM, thereby enabling real-time alerts for sales representatives when their targeted accounts visit the website. The feature supports automatic task assignments, Chatter posts, and email notifications when high-value accounts engage with specific site pages, transforming anonymous traffic into actionable buying intent data. Available immediately for Salesforce Enrichment customers with a Reveal plan, this development marks the beginning of ongoing enhancements to the Reveal functionality within Salesforce.