Clearbit has introduced a new data attribute called "ultimate parent" to its Company Enrichment API, which provides a more comprehensive view of corporate hierarchies by identifying the topmost parent company in a succession of ownerships. This addition is particularly useful amidst the growing prevalence of large acquisitions and mergers across various industries, such as tech, media, and healthcare. The ultimate parent field helps organizations understand the full scope of their accounts' hierarchies, ensuring teams are informed about acquisitions and interactions with the same parent company. For instance, while Dreamworks' immediate parent is Universal Pictures, its ultimate parent is Comcast Corporation. This new data point will be included automatically in all new API requests and is already available in Clearbit for Salesforce Enrichment, with plans for integration into Marketo enrichment as well.