Company
Date Published
Author
Janet Choi
Word count
691
Language
English
Hacker News points
None

Summary

Clearbit has launched a free tool, the Weekly Visitor Report, designed to provide businesses with insights into which companies visit their website each week. This tool aims to address the challenge of identifying site visitors who do not fill out lead or signup forms, a common occurrence in the B2B buying process where much of the journey is online. By leveraging first-party intent data, the report enables businesses to understand visitor behavior and interest, particularly from target accounts visiting key pages like pricing or case studies. The Weekly Visitor Report is easy to set up, requiring only an email signup and script installation, and offers valuable data such as company details, visit frequency, and traffic breakdowns by various firmographic attributes. This tool helps companies notify sales teams about potential leads, tailor outbound marketing efforts, and assess the effectiveness of their site in attracting the right audience.