Clearbit Traffic Rank is an innovative metric designed to help companies understand their website's performance in comparison to others on the Internet, serving as a replacement for the now-retired Alexa Rank. It utilizes a proprietary algorithm that assesses a website's performance based on a mix of public and private data sources, including user activity and website visits, while also considering seasonal variations. The metric categorizes website domains into six segments—ranging from Very High to Very Low—offering a clear view of a company's online presence relative to others. Clearbit Traffic Rank is integrated into the Clearbit Data Activation Platform and accessible through Company Enrichment & Reveal APIs, enabling businesses to create dynamic audiences and enrich their systems with current traffic ranking data. Although Alexa Rank will remain available until January 2024, its data will be outdated, making Clearbit Traffic Rank a crucial tool for maintaining effective segmentation, targeting, and scoring strategies in go-to-market operations.