Pricing a Software as a Service (SaaS) product is often perceived as a challenging task, yet adopting a strategic approach can significantly mitigate the guesswork involved. Companies like X.ai exemplify the benefits of employing a well-researched pricing structure from the outset, in contrast to those relying on intuition, which can lead to difficulties in adjusting pricing later on. The text emphasizes the importance of customer engagement in developing a pricing strategy, highlighting that many companies fail to prioritize this aspect, often making late and uninformed pricing decisions. Utilizing methodologies like the van Westendorp Price Sensitivity Meter allows businesses to understand customer value perception and adjust pricing accordingly to either expand market reach or maximize profits. The experimental approach to pricing, as demonstrated by the company Front, involves regular, small-scale testing to refine pricing incrementally, reducing the risk of significant errors. Ultimately, the text advocates for immediate action in establishing a data-driven pricing strategy by engaging with customers to make informed decisions, rather than relying on arbitrary numbers.