How the Zenefits Growth Ops team improves the buyer experience with Clearbit

Zenefits, an all-in-one HR platform, serves over ten thousand organizations by offering solutions for onboarding, benefits, payroll, and more, tailored for companies based on employee size, either through a self-serve model for smaller firms or a sales-assisted model for larger ones. Patrick Phelan, the Senior Director of Growth Operations, emphasizes the importance of delivering a cohesive customer experience using Clearbit for data enrichment, which enhances lead identification and personalization across various touchpoints such as ads, email, and onsite chat. By integrating Clearbit with platforms like Marketo and Salesforce, Zenefits improves lead scoring, targeting, and routing, resulting in a 20% increase in conversion rates and enabling a more focused sales approach. The company's strategic use of data enhances the buying experience by providing tailored content and interactions, and they plan to further refine personalization efforts to support businesses more effectively, regardless of size.

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