Behind every successful product lies a series of user experiences, ranging from core functionalities to playful elements like design and copy. Synap, a collaborative CRM tool, exemplifies this by enhancing user experience through the integration of the Clearbit Enrichment API, which transforms basic email addresses into comprehensive company and individual profiles. This feature addresses a common challenge in CRM systems, which often struggle with data implementation and user engagement due to incomplete setups. Michael Boeke, Synap's Co-founder & Head of Product, highlights the importance of such enhancements in making CRM implementations more seamless and valuable to users. By providing enriched data, Synap not only improves user understanding and service but also demonstrates how integrating third-party APIs can create magical experiences for users. This approach to data enrichment is beneficial across various applications, including lead qualification, ad targeting, and email segmentation, and has proven valuable in both enterprise and consumer-focused products.