Deel aims to simplify global team management, payroll, immigration, and HR systems to enable businesses to hire efficiently and maintain compliance, serving over 15,000 companies worldwide. Mollie Bodensteiner, the Director of Revenue Operations at Deel, focuses on optimizing revenue-generating activities and accelerating pipeline operations with a global SDR team. Initially relying on manual strategies for prospecting, Deel faced challenges in efficiently targeting the right contacts, a task complicated by their broad Ideal Customer Profile. To improve this, Mollie leveraged Clearbit's IP intelligence and Capture tools, allowing the team to identify and engage with potential customers showing interest on Deel's website. This intent-based outreach strategy has enhanced their efficiency, leading to a 33% increase in the pipeline from interested accounts and enabling more personalized buyer experiences. This approach not only streamlines operations but also allows Mollie to focus on higher-priority initiatives by automating the addition of accounts and contacts to Salesforce.