Adding a chat widget to a website can enhance customer interaction and boost sales, but managing high volumes of unqualified traffic can be challenging. Clearbit experimented with Drift on their main site and found the chat feature beneficial yet overwhelmed by unqualified customer interactions. To address this, they utilized their product, Reveal, which identifies companies by IP address, to display the chat widget only to visitors from larger companies, defined as those with more than 30 employees and not universities. Additionally, they customized messaging based on whether visitors were from B2B or B2C businesses, their use of integrated technologies like Salesforce, and their industry. Segment further personalized the experience by dynamically inserting the visiting company's name into the chat prompt. The ability to de-anonymize and qualify web traffic using Reveal showcases its potential for various innovative applications.