A new data attribute, technology tags, has been introduced for the Company API, which identifies the technology stack and products a company uses, aiding in understanding whether new signups already utilize cloud technology. This feature allows for more targeted messaging, such as identifying if a company uses specific prebuilt integrations like Salesforce. For instance, the technology tags for segment.com reveal their use of Mailgun, Google Apps, and EC2 hosting. Technology detection is accomplished by a large-scale web crawler that identifies specific scripts, HTML, and DNS entries, covering most analytics, marketing, and email services with data refreshed every 30 days. The system is continually updated, and suggestions for additional technologies are welcomed.