Clearbit has been enhancing its business data offerings by focusing on expanding coverage and maintaining the freshness of company and person employment data, as well as improving the linkage between personal email addresses and employment details. By refreshing over 400 million contacts and 40 million domains, the company aims to provide up-to-date, accurate, and comprehensive firmographic and job attributes to support marketing, operations, and sales efforts. This investment enables users to expand their target audience, improve ad targeting despite privacy updates, and enrich real-time data for shorter forms that increase conversion rates. Clearbit's solutions, such as Clearbit Advertising, Prospector, and Alerts, help businesses reach and convert ideal customers while optimizing lead scoring and routing processes. Companies like Chargebee have successfully utilized Clearbit data to enhance their marketing strategies, resulting in significant improvements in pipeline creation and conversion rates.