Clearbit and Gong have announced a new partnership that will integrate Gong's Reality Platform with Clearbit to enhance go-to-market strategies by enriching contacts and providing revenue teams with insights and automated actions, aiming to close deals more efficiently. The integration, set to be available in the fall, will offer Gong customers up to a 50% discount on Clearbit services for their first year, providing unparalleled insights into target markets and customer lifecycles. By combining Clearbit's data with Gong's platform, sales professionals will access a vast pool of verified contacts and intelligence to identify the right contacts at the right time, thereby improving the quality of customer interactions. The partnership also includes Apollo and Cognism, enhancing the sales process by automatically notifying sales reps of optimal contacts and generating personalized emails to boost engagement. This collaboration is particularly timely, given the current economic pressures on go-to-market teams to drive revenue and reduce churn, and aims to optimize sales efficiency and pipeline management through this comprehensive integration.