Clearbit, driven by the idea of fostering innovation through simple building blocks, initially launched APIs that abstracted personal and company data into easy-to-use interfaces, enabling companies like Segment to create powerful tools such as automated emails for qualified site visitors. Building on this foundation, Clearbit introduced its platform to integrate into apps, allowing users to leverage Clearbit data more seamlessly. The latest development is the release of OAuth 2 support, which simplifies the process by allowing customers to connect their Clearbit accounts and enabling API requests on their behalf, representing a significant improvement over previous white-labeling and reseller agreements.