7 golden audiences: How Clearbit uses Clearbit for intent-based outreach

Clearbit has developed a new workflow that prioritizes warm leads over cold outbound methods, becoming the primary source of meetings for their BDR team. In response to industry changes and a decrease in website form submissions, Clearbit identifies warm leads by monitoring web traffic for intent signals, particularly on key pages like pricing and integrations. They segment visitors into seven "golden audiences" based on intent, fit, and relationship history, allowing BDRs to focus on leads with high revenue potential without the need for form submissions. By using Clearbit's tools, BDRs can personalize outreach, rapidly engage with potential clients, and efficiently convert website visits into qualified leads. This intent-based outreach strategy, which includes real-time alerts and tailored emails, has led to increased success and quota attainment for the team, proving effective in capturing demand even amidst macroeconomic challenges.

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