Smart shelves represent an innovative approach in retail, leveraging modern technology like digital displays, wireless connectivity, and inventory tracking to enhance the shopping experience for both customers and retailers. Unlike traditional methods that relied on manual price tags, smart shelves use electronic labels to update prices instantaneously, reducing time and effort while also allowing for dynamic pricing adjustments based on market demand and competitor pricing. This technology not only streamlines inventory management and reduces theft but also personalizes shopping experiences by using sensors and store apps to engage with customers through targeted promotions and notifications. The COVID-19 pandemic accelerated the shift towards digital integration in retail, emphasizing the need to blend the convenience of online shopping with the immediacy of in-store purchasing, making smart shelves a crucial component in adapting to evolving consumer behaviors and expectations.