The article by Ian Kelk emphasizes the critical importance of high-quality training data in developing effective AI applications, highlighting a shift in focus from model-centric to data-centric approaches within the AI community. It argues that while traditional methods have prioritized model optimization, recent insights suggest that the quality of training data plays a more significant role in determining AI system performance. Poor data can lead to suboptimal results and potentially dangerous outcomes in high-stakes applications such as autonomous vehicles and biomedical algorithms. High-quality data must be comprehensive, accurate, ethically sourced, and free from biases to ensure reliable AI outputs. AI pioneer Andrew Ng stresses that the majority of efforts in machine learning should be directed towards sourcing and preparing this data. The article underlines the importance of consistent data labeling, data augmentation, and feature engineering in enhancing model accuracy and efficiency. It concludes that while data volume is often considered crucial, the quality of data is equally, if not more, important in building robust AI models.