Moderation is a multifaceted tool used by companies to maintain the integrity and quality of their platforms, tailoring its application to their specific needs. For online marketplaces, moderation helps keep listings on-topic by filtering out prohibited items, often using computer vision to prevent deceptive listings from cluttering the platform. Brand image protection involves ensuring that user-generated content (UGC) meets quality standards, with technologies like Clarifai's computer vision aiding in the curation of visually appealing and relevant content, as seen with OpenTable's use of social media images. NSFW content moderation is crucial for platforms like Photobucket, which uses Clarifai’s nudity recognition model to automatically filter offensive content from its massive database, significantly reducing the burden on human moderators and allowing them to focus on enhancing user experience through improved customer support.