Future Of Digital Asset Management Keywords & Tagging

Asset Bank, a leading Digital Asset Management (DAM) solution developed by Bright Interactive, has integrated Clarifai’s visual recognition technology to enhance its offerings with automated image tagging, improving user experience and efficiency for its clients. Co-founder Martin Wilson aimed to incorporate artificial intelligence into Asset Bank to maintain its competitive edge in the market. The integration led to the development of two pilot applications: one embedded within Asset Bank for seamless image tagging via its REST API, and another standalone app, Quicktagger, designed to work with any DAM solution by allowing users to modify suggested tags. This strategic move not only reduces the manual effort associated with keywording images but also aligns with clients' specific needs through adaptable and personalized tagging, with plans to leverage Clarifai's custom training features for further personalization. Bright Interactive's approach emphasized rapid, cost-effective development, achieving market readiness for both apps in under a month, demonstrating the value of integrating advanced technologies while minimizing financial and technical debt.

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