The text discusses the transformative impact of artificial intelligence (AI) on the retail industry, highlighting its growing prevalence due to shifting consumer expectations and resource allocation. According to Gartner's prediction, by 2020, AI was expected to be utilized by at least 60% of organizations for digital commerce. The text provides several examples of AI applications in retail, such as Sephora's Virtual Artist app, which uses augmented reality and AI to enhance product recommendations, and real-time data optimization that helps retailers like Amazon adjust pricing based on external factors. AI also aids in inventory management by using image recognition to monitor stock levels and assists in maintaining safe online marketplaces by moderating listings. The text suggests that AI's capabilities provide retailers with the tools to offer better customer experiences, optimize operations, and ensure safer shopping environments.