The integration of artificial intelligence (AI) into security cameras in brick-and-mortar stores is transforming these devices from mere security tools into powerful instruments for enhancing customer service. By utilizing AI and computer vision, including facial recognition, businesses can now identify and categorize visitors, analyze store traffic and layout, and assist employees in improving customer interactions. These advancements enable stores to provide personalized experiences by recognizing returning customers and offering tailored promotions, optimizing store layouts to increase conversion rates, and using real-time emotional insights to address customer needs promptly. Retailers like fast-food chains, department stores, and pharmacies are already leveraging these technologies to enhance customer engagement and operational efficiency, demonstrating the potential of AI in revolutionizing traditional retail environments.