In the realm of software engineering, focusing solely on metrics without considering the broader context can be misleading. Leaders in the industry have identified three crucial categories of metrics: velocity, morale, and business metrics. Velocity metrics, such as throughput and sprint velocity, help teams optimize performance by identifying slowdowns in delivery pipelines. Morale metrics, often overlooked, gauge engineers' job satisfaction and confidence in code quality, which are vital for retention. Business metrics align engineering efforts with company growth, ensuring that technical work propels the organization forward. Effective use of these metrics involves understanding team dynamics, aligning with business goals, and continuously refining the measurement approach to enhance both team performance and business outcomes.