CircleCI orbs, components of the company's open-source ecosystem, have proliferated to over 405 entries in the Orb Registry, with significant contributions from the user community and the Technology Partner Program. These orbs facilitate various tasks, from configuring third-party tools to simplifying CircleCI configurations. The development and deployment of orbs require a sustainable pipeline for automation to minimize manual interventions like git pull and orb publish commands. Effective orb maintenance involves multiple testing levels, including schema validation, runtime, and integration testing. Automated deployment is crucial for managing orbs efficiently, with CircleCI offering tools to publish and promote orbs through its CLI. This process enhances the developer experience by ensuring that orbs are built, tested, and deployed in an automated, reliable manner, minimizing manual errors and increasing productivity. The Azure CLI orb serves as a practical example of this automated process, showcasing workflows for validation, testing, and deployment.