Earlier this year, CircleCI expanded its version control system support by integrating GitLab alongside GitHub and Bitbucket, aiming to cater to its diverse user base. The onboarding experience team, including a staff software engineer, navigated challenges such as user difficulties with personal access tokens, which led to the adoption of OAuth for a smoother setup process. The team implemented a silent launch strategy for GitLab support to gather user feedback and refine the service before a broader release, relying heavily on analytics to identify and address problem areas. Continuous improvements were made swiftly, empowering the development team and enhancing user experiences. The transition to general availability provided further insights, leading to changes like clearer error messages for smoother user experiences. The project emphasized the importance of robust analytics and the benefits of silently launching to refine offerings based on real user interactions.