Evolving a software delivery process with purpose is crucial for startups as they scale from small teams to larger organizations, and the alignment of software architecture with organizational structure, as explained by Conway's Law, plays a key role in this evolution. The author, a seasoned CTO, emphasizes the importance of implementing Continuous Integration and Continuous Delivery (CI/CD) early in a startup's life to facilitate rapid and reliable software releases, and advises against prematurely adopting complex architectures like microservices until product-market fit is achieved. As startups grow, maintaining simplicity and efficiency in deployment becomes vital, and investing in shared components and standardized processes can help manage complexity. The text underscores the significance of balancing consistency with flexibility, avoiding unnecessary rewrites, and fostering a culture where effective software delivery is a shared responsibility among all team members. Finally, it highlights the need to address technical debt proactively and to maintain the agile mindset that propelled the company’s initial growth, even as it transitions into a larger organization.