Circle Internet Financial announced that businesses using its platform can now accept Apple Pay, providing a seamless, secure, and private payment method for customers. This integration allows both traditional and crypto-native businesses to facilitate transactions through familiar devices like iPhones and iPads, eliminating the need for customers to create accounts or fill out lengthy forms. Although Apple Pay functionality for Circle customers will be discontinued as of April 2023, the initiative initially aimed to enhance sales for businesses and ease the checkout process, particularly benefiting those in the crypto industry. The announcement highlights Circle's broader mission to integrate traditional and digital payment methods, with future plans to include cryptocurrency payments like Ethereum and Bitcoin to further streamline the user experience and promote USDC settlement advantages.