The COVID-19 pandemic has led to unprecedented employee turnover rates, with many employees leaving their jobs due to burnout and seeking new opportunities that align with their passions. Employee retention is crucial for small businesses, as it can be costly to recruit and hire new employees, and losing experienced staff can harm a team's overall efficacy. To increase employee retention, businesses can focus on hiring effective employees from the start by promoting diverse hiring practices, writing detailed job descriptions, and performing background checks. They can also equip their teams with effective retail management technology that limits administrative tasks, such as streamlined point of sale systems. Additionally, creating processes to limit customer conflict, offering workplace philanthropy opportunities, and encouraging employee feedback are key strategies for improving employee satisfaction and retention. By implementing these strategies, businesses can create a positive work environment that attracts and retains top talent.