The Art of the Late Start

There is a lot of dogma around shipping a product in startup land, with some founders following strict patterns they got from books or influencers' tweets, such as "Ship Early", which can be the right approach when entering new markets but not suitable for established ones. The author of Checkly, a new product in a competitive market, took a more measured approach, focusing on ease of use, UX, pricing and focus, rather than competing on feature set. This requires a bedrock of solid backend infrastructure, which is often developed using Agile or waterfall methods. First impressions matter, as users are forgiving but will be put off by broken code, and the term Minimal Viable Product (MVP) should be defined based on the specific market and requirements. In some cases, an MVP can be a simple, functional product that meets 95% of its users' needs, rather than striving for perfection.

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